Media Evolution City
Winner of Malmö Stadsbyggnadspris 2012
"... a new accent that stands out and wants to advertise the creative and innovative that goes on inside the shell"
Media Evolution City (MEC) is a creative house for small and large companies in the Swedish media industry. On a daily basis, the building constitutes the framework of around 500 people’s work into one shared building: one single media city.
Media Evolution City is an example on how a building can promote collaboration, exchange of knowledge, ideas and qualifications.
City as the metaphor MEC is programmed as “a city within the city”. The building is centered around a central “crossroads”, around which the window-lined interior facades creates views across different floors and offices. From the individual offices, one can follow the life down the “the street” and through stairways and walkways, which intersect the street’s space, the street is endowed with its vertical spaces of movement.
New ways of working The primary purpose of the building is to create meetings and interesting businesses. The building contains many social spaces, which provide room for project development, conversations, conferences, entertainment, and of course a restaurant and café. Over a long period of time, the content and the design was discussed with the parties involved, in order to be able to build Europe’s leading innovation platform for the various branches of the media industry.
Media Evolution City creates an optimal framework for ”New Ways of Working / New Ways of Learning”.
